It's Masturbation Month!

Celebrate with something exciting from jooi

and set a date with yourself...

It's Masturbation Month!

Celebrate with something exciting from jooi

and set a date with yourself...

To celebrate Masturbation Month, we're offering 20% off all purchases in May!

Self-pleasure is perfectly natural, normal and healthy.

There are lots of exciting products waiting for you that are great for masturbation and solo sex as well as for use in partnered sex. Our website is designed to be non-threatening – you won’t find any nudity or sexualisation on our site and we only stock ergonomic designs without looking to directly impersonate genitalia.

We want everyone to feel comfortable exploring the world of pleasure products. So don’t be afraid to come and have a look around.

Who are we?

JOOI is a modern, sexologist-led sexual lifestyle store and magazine covering all aspects of sexual pleasure and sexual wellness.

logo jooi

Important: our website contains adult content themes and displays adult products, but in a safe space with no nudity or obscenity.