We are continually developing our understanding of humans in relation to sexuality and gender. As with anything progressive, the terminology and understanding of how we recognise different sexual identities has developed over the years. Continue reading
The actress Kim Cattrall when asked about her views on the menopause, has said “I see the menopause as the start of the next fabulous phase as a woman. Now is the time to tune in to our bodies and... Continue reading
If you are feeling less confident as a sexual being, then stress-not, here are some tips to give you a bit of a boost! Continue reading
Fetishes and kinks are likely to be far more common than we probably realise. A 2016 study found that nearly half of the participants in their study identified with a 'paraphilic sexual interest' ie. a fetish. Continue reading
At Jooi, we believe that sexual wellness is fundamental to emotional and physical well being. We do not have preconceived ideas as to what a healthy sex life has to look like, other than one that you are happy with. Continue reading
Around 1 in 10 British women find sex painful and it can hugely affect a woman’s self esteem and relationships but there is support out there for conditions such as Vaginismus and vulval pain. Continue reading
For women experiencing painful vaginal penetration, vaginal dilator therapy is by far the most common treatment helping to relax and lengthen a vagina, and allow for more comfortable sexual activity. Continue reading
As the sex toy industry is unregulated, we believe that it is important that you know that what you are buying is safe .... Continue reading
Cleaning sex toys is a crucial part of being as safe and healthy as possible. Not only does it help to prevent infections ..... Continue reading
E.D. (Erectile Dysfunction) is the most common sexual concern for men affecting up to 1 in 2 men during their lifetime. It affects men of all ages for a number of different reasons ....... Continue reading