Jooi is a modern sexual lifestyle brand, covering all aspects of sexual pleasure, sexual wellness and sexual health

We are continually developing our understanding of humans in relation to sexuality and gender. As with anything progressive, the terminology and understanding of how we recognise different sexual identities has developed over the years.

NoFap is an urban dictionary term which defines someone who chooses to refrain from masturbation. This can be broken down further to those who masturbate using pornography, to those who are actively trying to reduce their engagement in self pleasure.

Thankfully, the conversation surrounding female pleasure has undergone a huge, positive transformation in recent years, and in turn, so has the talk surrounding sex products for women.